'I love solving problems and making life better.'
With Lord Sugar I’ve been so fortunate to launch my STYLFILE ergonomic nail files, a safety spy hole baby nail clipper and most recently STYLPRO makeup brush cleaner and dryer. Something I keep being asked for is teeth whitening that works. We’d all love Whiter teeth, teeth that really make you want to smile right?
After a lot of thought and research into the problem. I wondered, what if we put blue light technology into the bristles of a toothbrush and added a small amount of whitening ingredient into a toothpaste to whitening every day as part of daily routine. For the last two years I’ve been obsessed with turning this idea into reality.
'You have to brush your teeth every day anyway, so why not!?'
Teeth whitening happens when stains are removed from the tooth ‘enamel’, or when the colour of the layer underneath the tooth enamel called ‘dentin’ is changed. Using sonic vibrations and PAPtech in the toothpaste, STYLSMILE, my latest invention, aims to do both
WHAT IS STYLSMILE?
The STYLSMILE is by far the most complex project I’ve ever worked on.
Finding a way to make a sonic toothbrush, with blue lights was very tricky, with the added problem of ensuring only the brush head vibrates not the handle and stopping water or toothpaste getting inside the handle.
The next problem was getting an effective whitening agent into a toothpaste that could be used every day and twice a week in a whitening booster tray. Whitening agents are problematic as they love mucking up other ingredients. There are also restrictions on some whitening ingredients.
'My lab is filled with tubes of failed toothpaste'
It's been such a huge task there is no wonder I believe it’s the first time it’s ever been done! It’s been a long project, but I’m so proud of the results. I tell you, brushing your teeth with this tooth brush is so cool, especially at the mirror in low light.
It's very important to note, the blue lights you see are NOT UV light. STYLSMILE uses blue light technology, this blue light is sometimes called cold light. Blue light is known as a great way to accelerate or energise whitening in the dental industry.
The STYLSMILE toothpaste contains ‘phthalimido-peroxy-hexanoic acid’ or PAP. A non-toxic, peroxide free whitening agent which also has anti-plaque and long lasting bacteria benefits.
The STYLSMILE toothpaste, tastes just like regular toothpaste and contains everything recommended you for healthy and clean teeth. It can be used as your daily toothpaste AND also with the accelerator tray meaning you only have 1 tube to worry about.
For best whitening results, we’ve also included a blue light accelerator tray which can be used for 15 mins twice per week. Personally I use it in the evening, after brushing my teeth, whilst I'm getting ready for bed.
WHITENING THAT WORKS
In an Independent consumer trial of 50 people, 88% almost 9 in 10, said they had whiter teeth after 4 weeks using the STYLSMILE. On average their teeth where 3 shades whiter and 1/4 of the user's teeth were 5 shades or more whiter!
The STYLSMILE achieves such amazing results but it’s important to note STYLSMILE only works on natural teeth, not veneers or false teeth.
100% MONEY BACK GUARANTEE
Lord Sugar and I believe so much in STYLSMILE we are offering a 100% money back guarantee should you not be satisfied. Terms apply.
I really hope you are excited to try my latest invention and first steps into the dental industry. I'd love to see your STYLSMILE journey, so please make sure you tag us @stylsmile_uk in any videos and photos on social media. Me and my team would love to see your results!